The candy brand has announced an exciting new flavor that draws its inspiration from your favorite cup of morning joe—M&M’S Caramel Cold Brew. Per the press release, the flavor “delivers a delicious combination of smooth, robust coffee flavor and sweet, chewy caramel, covered in classic M&M’S milk chocolate and wrapped in a colorful, candy shell.” Allison Miazga-Bedrick, Senior Marketing Director at Mars Wrigley, explained, “More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks1. Mars’ M&M’S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite - caramel.” The result was “a fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M’S - perfect to enjoy on the go while catching up with friends or sharing a taste of the M&M’S Caramel Cold Brew candies to make new ones.”’ The cold brew flavor will arrive in the new year after fans get to enjoy the limited-edition Espresso flavor through the holidays. It will hit shelves nationwide starting in February of 2023 and will be available in a handful of sizes, including Single Size (1.41 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (9.05 oz), with prices ranging from $1.19 to $4.99. And while it’s the second coffee flavor to be announced, it will be the first permanent addition to the lineup! Along with the new flavor, fans will also be introduced to the newest M&M character, Purple, who will be featured on the packaging and marks the first addition to the “M&M’s crew” in the last decade. “She is known for embracing her true self, embodying acceptance and authenticity – and she can carry a tune,” the press release notes. More News:
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