In fact, the only possible downside of the Super Bowl’s annual ad-stravaganza is that sometimes the commercials don’t live up to the hype. That wasn’t the case for Super Bowl LVI, however; with barely a dud in the 2022 lineup, this year’s spots leaned heavily on humor and nostalgia, with cast reunions from Scrubs and Austin Powers, references to Cable Guy and The Big Lebowski and even an old-school return of McDonald’s advertising icon Grimace—who, fun fact, was voiced by none other than RyanReynolds! More retro fun came courtesy of cryptocurrency platform Coinbase. The brand’s old-school-meets-new-school spot featured nothing but a wordless screen with a QR code bouncing around it like one of those DVD-era screensavers. Fans were confused, then curious, ultimately scanning that code—which called up an offer for $15 worth of free Bitcoin, plus a chance to win $3 million—so many times that Coinbase’s app crashed. Want to take a second look at some of your favorite spots or catch up on the ones you missed while you were refilling your Super Bowl snack plate? Scroll down below for all of the 2022 Super Bowl ads!
How much is a Super Bowl commercial?
According to NBC Sports advertising sales chief Dan Lovinger, per The Hollywood Reporter, all of this year’s ad slots were essentially sold out before the current NFL season even began in September 2021 (as of mid-July 2021, 85 percent of spots were reported to be taken), save for a few spaces they were “purposely holding” to “make the most” of the limited inventory—which are now sold out as well, with Variety reporting that NBC’s ad inventory was officially depleted as of Feb. 3, with the last few spots going for as much as $7 million. Unsurprisingly, Super Bowl screen time comes with an equally super-sized price tag, as Lovinger said certain spots sold for as much as $6.5 million for a mere 30 seconds of airtime (and, as reported above, other spots went at the last minute in the ballpark of $7 million apiece). As is tradition these days, many brands were rolling out their Super Bowl ad campaigns weeks before the big game. Frito-Lay, for example, kicked things off exactly one month before Super Bowl LVI when the company shared a funny, two-minute preview video on Jan. 13 starring NFL greats Peyton Manning, Eli Manning, Jerome Bettis (a.k.a. “The Bus”) and Victor Cruz. Frito-Lay then followed that up with another teaser on Feb. 2 that featured those famous football faces and more, including Marshawn Lynch, Deion Sanders and Troy Aikman. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022’s ads could provide some much-needed levity and give the big game a shot of star wattage, with loads of A-listers like Zendaya, Scarlett Johansson, Idris Elba, Trevor Noah, Gwyneth Paltrow, Megan Thee Stallion, Jennifer Coolidge, Seth Rogen, Paul Rudd,Lindsay Lohan, William Shatner,Demi Moore and Mila Kunis (yep, Ashton Kutcher’s first and second wives—together!). “It feels like there’s huge excitement,” Jon Cook, global chief executive of ad agency VMLY&R, which is working on Super Bowl spots for its clients, toldThe Wall Street Journal. “There’s no creative limitations because of the pandemic or politics. People are really ready to get back to humor in this Super Bowl." Plus, so many celebs starring in this year’s Super Bowl spots that you should keep your eyes peeled for seeing some of them more than once! Peyton Manning and Jennifer Coolidge are just two of the stars repping more than one brand this year. Keep scrolling to watch all the 2022 commercials for Super Bowl LVI!
Watch all the Super Bowl 2022 commercials
Hellman’s Super Bowl commercial with Pete Davidson and Jerod Mayo
Taco Bell Super Bowl commercial with Doja Cat
T-Mobile Super Bowl commercial with Zach Braff and Donald Faison
T-Mobile Super Bowl commercial with Dolly Parton and Miley Cyrus
General Motors Super Bowl commercial with Mike Myers, Rob Lowe and Seth Green
Google Pixel 6 Super Bowl commercial with Lizzo
Verizon Super Bowl commercial with Jim Carrey
Sleep Number Super Bowl commercial with Eric Dickerson
Crypto.com Super Bowl commercial with LeBron James
Toyota Super Bowl commercial with Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas
FTX Super Bowl commercial with Larry David
Disney+ Super Bowl commercial with Awkwafina
Rocket Homes and Rocket Mortgage Super Bowl commercial with Anna Kendrick
Chevy Silverado Super Bowl commercial with Jamie-Lynn Sigler and Robert Iler
Michelob Ultra Super Bowl commercial with Peyton Manning, Steve Buscemi, Alex Morgan, Jimmy Butler, Brooks Koepka, Nneka Ogwumike and Serena Williams
Michelob Ultra Super Bowl commercial with Brooks Koepka
BMW Super Bowl commercial with Arnold Schwarzenegger and Salma Hayek
Flamin’ Hot Super Bowl commercial with the voices of Charlie Puth and Megan Thee Stallion
Uber Eats Super Bowl commercial with Gwyneth Paltrow, Jennfier Coolidge, Trevor Noah and Nicholas Braun
Planet Fitness Super Bowl commercial with Lindsay Lohan, Dennis Rodman, Danny Trejo and William Shatner
Hyundai Super Bowl commercial with Jason Bateman
Squarespace Super Bowl commercial with Zendaya
FanDuel Sportsbook Super Bowl commercial with Jennifer Coolidge
Oikos Super Bowl commercial with Deion Sanders
Booking.com Super Bowl commercial with Idris Elba
Lay’s Seth Rogen and Paul Rudd Super Bowl commercial
AT&T Super Bowl commercial with Demi Moore and Mila Kunis
Paramount+ Super Bowl commercial with Audra McDonald, Christine Baranski, Anthony Rapp, Thomas Lennon, Eric Cartman, Beavis and Butt-Head and a lot more!
Greenlight Super Bowl commercial with Ty Burrell
Samsung Super Bowl commercial with BTS
Salesforce Super Bowl commercial with Matthew McConaughey
McDonald’s Super Bowl commercial
Budweiser Clydesdales Super Bowl commercial
Captain Morgan Super Bowl commercial
Marvel Studios’ Moon Knight Super Bowl commercial
Takis Super Bowl commercial
Honey Super Bowl commercial with Daniel Thrasher
BIC Super Bowl commercial with Martha Stewart and Snoop Dogg
Quaker Super Bowl commercial
DraftKings Super Bowl commercial with Jerry Rice
Rakuten Super Bowl commercial with Hannah Waddingham
Avocados from Mexico Super Bowl commercial with Andy Richter
TurboTax Super Bowl commercial with Jason Sudeikis
Nissan Super Bowl commercial with Eugene Levy, Brie Larson, Danai Gurira and Dave Bautista
Busch Light Super Bowl commercial with Kenny G
Sam’s Club Super Bowl commercial with Kevin Hart
Expedia Super Bowl commercial with Ewan McGregor
Bud Light Seltzer Super Bowl commercial with Guy Fieri
Kia Super Bowl commercial
Sam Adams Super Bowl commercial
Monday.com Super Bowl commercial
Bud Light Super Bowl commercial
Pringles Super Bowl commercial
Jurassic World Dominion Super Bowl commercial
Irish Spring Super Bowl commercial
Next, Prepare to Laugh and Cry When You Watch All the Commercials That Premiered During the 2021 Super Bowl
