The concept embraces the digital-age influencer market, which allows people to become brands with large followings. And it plays off the need for an element of surprise during an age when everything is at our fingertips (see: Beyonce’s covert launch of her self-titled album in 2013). But the biggest sell? The exclusivity. Though it’s not the same “fast fashion” you may have rocked back when you shopped at West Seal, you do have to think on your toes. The influencer lines are limited editions, and collections are around for a matter of hours. Consider this your guide to The Drop (and a list of items trending items to snag before they sell out). Here at Parade.com, we’re all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned.
What Time Does The Drop Launch?
Is the Drop Sustainable?
The limited-edition lines by influencers have sustainable features. All of The Drop’s influencer-designed items are created with made-to-order fabrics. They often sell out, meaning every inch of fabric used goes to use in a fashionista’s wardrobe. Even when they don’t, the leftover is limited. So, pieces aren’t just trending for their look — The Drop’s process is in line with the current focus on sustainable fashion.
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